Draft Kings x Tinder Ad
Twitch x Tinder Ad
Direct Mail placement featured Spotify curated playlist QR code
Our Challenge
scratch pad competes in the National Student Advertising Competition (NSAC) every year and each year we get to create an advertising campaign for a a special client. In the 2020/2021 school year, our client was Tinder. Tinder challenged us grow brand love and increase new downloads for the Tinder app for users aged 18-22 years old.
Our Solution
We wanted to create a campaign that embraced people’s individuality and allowed everyone to be confident in their quirks. The “Yea…and"?” campaign dives deeper into these quirks by targeting users on the apps that they love the most. Whether it be crunchyroll (an anime app/platform), Draftkings (a sports betting platform), or Twitch (a live-streaming platform), the campaign embraced people’s unique hobbies while still connecting them to the Tinder brand.
Some of our Ads
