AT&T
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AT&T •
Our Challenge
scratch pad competes in the National Student Advertising Competition (NSAC) every year, and each year we create an advertising campaign for a new client. For the 2024–2025 school year, our client was AT&T, who challenged us to develop a campaign that would make Gen Z crave AT&T.
Our Solution
The No More FOMO campaign focuses on how AT&T can connect Gen Z to information and experiences they could otherwise miss out on, because connecting changes everything. The three phases of this campaign aim to change Gen Z’s outdated perception of AT&T, increase unaided consideration of AT&T’s brand, and build Gen Z brand love for AT&T. From January to December 2026, AT&T will accomplish these goals utilizing social media, experiential, traditional, and partnership marketing strategies.
Some of Our Ads
